Session 3-1-E: Segmenting Slot Machine Players: A Factor-Cluster Analysis

Overall objectives of the study: Understand the following aspects of slot players: – Demographic profile – Motivations to play – Behavioral characteristics while playing – Factors important in choosing a game to play – Attitudes toward progressives – Desire for themed game

Restaurant Customer Loyalty: A Qualitative Assessment of Niche Brands

Using the Loyalty Triangle framework developed by Lewis and Shoemaker (1999) and focus group methodology, the study examined how a niche brand restaurant best achieved long-term loyalty. Results indicate that customers are loyal to a niche brand because of the unique characteristics inherent to the brand. Customers have higher perceptions of such qualities as the presentation of service, consistency of product, and the benefits offered by the loyalty program than characteristics that are shared across all brands. Niche brand restaurants can be more effective in developing these qualities to promote customer loyalty

A Positioning Analysis of Hotel Brands - Based on Travel-Manager Perceptions

A hotel brand’s unique selling proposition—the argument it makes to convince travelers to book its hotels instead of someone else’s properties—is known as its market position. The position comprises the bundle of attributes that the hotel offers in an effort to meet guests’ wants and needs

Premier: The Magazine of the UNLV Harrah College of Hospitality

Of the countless hospitality programs around the world, why does the Harrah College of Hospitality consistently rank at the top? I believe the college\u27s excellence stems from our ability to leverage our strengths with those of our partners to do great things. It\u27s that simple. This approach has certainly been in play as we\u27ve navigated the difficulties of the past two years. We\u27ve worked with our friends in industry and academia to bolster our internship and mentorship programs, research, and interdisciplinary projects, all with the intent of expanding the knowledge base of the hospitality discipline and building a pipeline of much-needed talent for the industry. In the pages that follow, you\u27ll find example after example of these partnerships at work: our catering team\u27s unprecedented collaboration with UNLV Athletics; a new wine and music course that combines the expertise of the Hospitality College with the expertise of the UNLV Music Department; researchers from our college and around the world coming together to address tough industry challenges; and donors, such as Andrew and Peggy Cherng and the San Manuel Band of Mission Indians, helping the college bring innovative hospitality programs into higher ed. Perhaps the college\u27s most impactful partnership over the years has been with the hospitality companies in Las Vegas. We provide the smart and well-prepared student talent; they provide opportunities for students to work and intern in the industry. Our ongoing internship collaboration with Resorts World Las Vegas (pg. 24), which benefits 20+ UNLV students each semester, is but one example of how collaborations can lead to greatness. When the college and our partners share our time, expertise, and resources, there\u27s simply no limit to what we can accomplish. Together, we are stronger and more resilient, and our students are primed to carry the spirit of partnership forward into their lives and careers